Acrylic on Birch Board | 10″ w x 8″ d

Have you heard of a purple cow? A “Purple Cow” most commonly refers to Seth Godin’s famous 2003 business and marketing book.
Seth  says: Transform Your Business by Being Remarkable argues that traditional advertising is dead because consumers are blind to boring (“brown”) products.
The Takeaway: To succeed, companies must build something genuinely remarkable—a “Purple Cow”—that naturally stands out and drives organic word-of-mouth.

I originally did a cow in my latest Suzie Cipolla’s Bold and Boundless workshop but we were only allowed to use specific, non-traditional drawing materials such as a rough as well as a makeup sponge. I didn’t like what I did, so I took it home and gave it my own flare! Now I kind of like it!